VENUS SMOOTHGUARD

Gillette Venus, Procter & Gamble

Smoothguard Campaign

DIGITAL CAMPAIGN

Ahead of the summer season, Gillette Venus introduced the "Smoothguard" campaign, starring social media personality, comedian and podcast host Drew Afualo. The social spots feature Drew as the lifeguard that can rescue you from any shave emergency. This comedic and educational series promotes personalized body care, spotlighting the Venus Pubic Hair & Skin razor. The initiative aims to destigmatize body hair grooming and empower women to feel confident in their natural skin.

Managed and coordinated all aspects of video and still production including location scouting, wardrobe, props, editorial, post and audio for five :15 spots and photography retouching.

Director: Stephanie Halovanic

DP: Fiorella Occhipinti

Production Company: Curveball Films 

Editor: Kelly Hansen

Photographer: Anne-Marie Halovanic

Retouching: Cosmic Pixels