Hair Food Product Launch


Procter and Gamble.

Reggie Awards (GOLD)/Experiential

To launch Hair Food, a Target-exclusive natural hair care line, we were inspired by fresh ingredients and a farm-to-table aesthetic. It seemed natural to bring it to market by bringing it near farmer's markets in Brooklyn and LA in the form of a food truck. Guests learned about the new line, were offered the opportunity to donate food to local food banks and walked away with a free full-sized product. We worked with local beauty influencers to pre-seed buzz and social presence.

Managed and coordinated all aspects of production including sourcing talent, bidding of layouts, developing schedules, casting brand ambassadors, truck wrap, location scouting/permits, coordinated influencer appearances, creating branded materials, prop and set design, video and photo capture and post production for social components.